A historic renovation of Asheville, North Carolina’s former steel foundry in the heart of The Block neighborhood, The Foundry Hotel embodies the hard-earned grit and vitality of Southern Appalachia. The 87-room luxury boutique hotel offers an authentically Asheville experience featuring immersive guest programming and a marketplace of regional products, along with a craft cocktail program and Appalachian-inspired restaurant led by famed local chef John Fleer.

Business Challenge: The Foundry Hotel needed an external team to manage the publishing, engagement, and customer service on their social media accounts.