The Indigo Inn

Web Design & Google Tag Manager

PROJECT BACKGROUND

Boutique Hotel in Charleston, SC

The Indigo Inn offers genuine, Southern hospitality for guests seeking a peaceful and affordable getaway. Originally built in the 1850's, the boutique hotel features a vibrant central atrium and intimate accommodations, inviting visitors to discover a timeless Charleston experience of a bygone era.

Business Challenge: The hotel website had an old and outdated design managed by an OTA (booking.com)  The Indigo Inn wanted to rebuild their website to have better control over updates and implementing marketing promotions. Additionally, they wanted integrate a 3rd party booking engine to self-manage all bookings directly, rather than relying on an OTA who charged large transaction fees.

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Industry: Hospitality

Category: Lodging

Company Size: 20+

Location: Charleston, SC, United States

PROJECT GOALS

Marketing & Business Objectives

Out-of-date website platform & design

Basic content updates were difficult & time-consuming

A better way to make regular updates (like seasonal offers)

3rd Party Booking Integration to Self-Manage Purchases

THE SOLUTION:

A strategy session assisted in determining which components of the existing sites needed to be deleted, as well as how to improve the user experience for each of them. It was difficult to update any of the sites, so we put processes in place to make it easier. 

Custom WordPress Implementation

  1. The website was rebuilt using the WordPress platform (one of the most widely used CMS platforms)
  2. The site's performance and security have been improved by updating the plugins.
  3. To decrease the load and make the site easier to maintain on the backend, unnecessary plugins were deleted.
  4. Cross-domain conversion tracking was implemented using Google Tag Manager to maintain proper traffic attribution.

 

The Results

Website managers now have less things to worry about and can update their sites more quickly. A smooth user experience for all visitors to the website boosts the likelihood of obtaining new clients and delighted existing ones. Additionally, the website generates greater profit due to self-managed booking engine interaction. 

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