One of the most difficult challenges for small businesses may be achieving sustainable growth. Your company’s future must be able to generate leads and expand your customer base. Facebook marketing strategies can be used to your advantage. Concentrate your efforts on a few key areas, and you’ll be able to grow your brand while also attracting paying customers.
What Are the Differences Between Organic and Paid Social Media?
Both organic and paid social media tactics can help you achieve your objectives. The distinctions are in the amount of exposure your content receives and the speed with which results are obtained.
Paid social is a great way to get results quickly after placing an ad or paying to boost a Facebook post. When it comes to paid social, your exposure ends as soon as your budget runs out.
Organic methods require a little more time to implement, but the results can be more long-lasting.
Because online promotion can be costly, you must maximize the return on your investment. You can achieve excellent results by combining organic strategies with the best return on investment for paid methods. Check out these 7 Facebook marketing strategies and tips to help you grow your brand.
1. Optimize Your Profile Page
Most Facebook marketing agencies will tell you to start off with optimizing your profile page to provide your audience with as much information about your company as possible. Check that your contact information is complete, correct, and up to date.
When you reach 25 followers, don’t forget to choose a vanity URL. A vanity URL is a unique page address for your company’s website. Typically, it will be your company name or a phrase associated with your brand.
Your profile page should link to your website, and your website should link to your profile page. Create a banner for your cover image and use your logo as your Facebook profile picture.
2. Make a Content Plan.
Successful Facebook marketing strategies necessitate regular content posting. To ensure that you do this, create a content calendar that includes the following items:
- industry and social events,
- seasonal patterns,
- popular subjects,
- as well as interactive content
Additionally, keeping your communication linear will encourage people to return to your profile.
When planning your content, research keywords: find out what keywords are being searched for in your field and create content around those keywords. You can also use a tool like Google Trends to find out what topics are trending in your niche.
After you’ve created your keyword list, you can use Facebook Creator Studio to schedule your content ahead of time, saving you a significant amount of time by doing all of your social media and content planning for the month at once.
3. Be Authentic. Be Consistent.
Though regular posting is necessary, you don’t want to get to the point where you’re simply uploading content for the sake of posting. If you want to maximize your return on investment, you should post with a specific goal in mind.
Try to relate to and understand your customers when creating content: how will your audience perceive your content? After all, you’re doing it for them. Be approachable, engaging, and informative.
Writing a useful post will not result in sales unless you can persuade your audience to take action. That is why you must include a strong, visible call to action – and don’t forget to include a phone number or page link.
4. Be Aware of Your Competitors.
Your small business isn’t the only one playing the Facebook marketing game. You’ll need to keep an eye on your competitors so you can compare your efforts to theirs. Try to take advantage of any additional research that you may have that your competitors do not.
When benchmarking, you should also consider what is working for your competitors: what types of posts generate the most interaction for them? What kind of return on investment do they get from their paid ads? What kind of money are the big players putting up?
5. Concentrate on Developing Your Community
Create a Facebook Group centered on the interests of your customers. The more tightly knit the community you build, the more people will trust your brand. Because not all small businesses can benefit from the creation of a Facebook Group, you must first consider whether your target audience requires this and then determine what conversation topics will pique their interest.
What will entice them to join your group? People appreciate having their own space. Consider how you can give back to your community while also supporting your clients. This will undoubtedly pay off, as you will soon notice an increase in brand loyalty and may even discover some brand ambassadors!
Participate in other community interest groups as well. By positioning your company as an authority in your industry, you will gain a loyal following, which will translate into sales and brand equity.
6. Make Use of Custom Retargeting Audiences.
Retargeting on Facebook is a type of digital advertising that targets users who interacted with your brand but did not convert. Here’s how to get started with custom audiences:
- Navigate to your Facebook Ads Manager.
- Audiences should be chosen.
- Select Custom Audiences to create an audience.
- Then, from the dropdown menu, select a target audience.
- This will generate a pixel code, which you must then insert into your website.
With the Custom Audiences feature, you can use retargeting on your email and eCommerce lists. You’ll also be able to show ads to a custom audience that you’ve created using your email lists.
7. When Possible, Increase the Visibility of Your Posts (i.e. boost them)
When you share content on Facebook, it is not shown to your entire following. This is done to encourage businesses like yours to pay a small fee to boost their content. Though this may appear to be an unusual business model, it can be beneficial to your company. You can increase your following and generate leads by spending $5 to boost a well-crafted piece of content. Don’t forget to invite people to like your page and follow your brand when promoting a post. If done correctly, a small investment can go a long way.
Using Facebook to Get the Most Out of Your Marketing
With over 2.6 billion monthly active users, Facebook is a robust platform. With so many people spending time on Messenger, in groups, and simply scrolling through their feed, your company’s target audience may be on Facebook as well. If they are, use an effective marketing strategy to convert them into paying customers.
The best way to use Facebook marketing strategies for your small business is to combine organic and paid methods. Monitor your metrics to track engagement and compare your methods and results to the market’s top players.
With over 80% of businesses on Facebook, why leave the extra revenue on the table for someone else to take? Even on a shoestring budget, your small business website and a solid Facebook marketing strategy can generate leads and sales.
Even more importantly, you will have the opportunity to strengthen your relationship with your audience. This can only lead to increased business authority, as well as higher conversion rates.