We connect brands with their community. But, what does that mean strategically? We start by analyzing customer attention. In order to determine the best method for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute - this is how we reach the right people, at the right place, and at the right time.
We start with rich intelligence, mined by our insights disciplinarians, to provide the creative team with a human-centered, up-to-the-moment understanding of your brand, organization, industry, market, and your audience.
Production and creative development then act on that shared understanding of the consumer situation and brand opportunity. We essentially become an extension of your organization, learning the in’s and out’s of your business and your brand.
We then create engaging content incorporating video, photos, and other visual elements that will resonate with your community. It’s the type of content that has a reason to be talked about. This in turn further establishes your brand presence, and expands your online influence.
Then, we execute fluidly, testing and learning to understand what works, with whom, in the context of each platform. It’s an iterative process that allows us to multiply positive outcomes faster, more frequently, and to greater effect.
The science behind a successful digital marketing strategy is achieved by capturing, analyzing, and interpreting data to understand what elements are most profitable to the brand and what areas need to be optimized.