Patton Avenue Pet Company

Google Search & Display Ads

5-to-1 Return on Ad Spend (ROAS) for 2021

Increased Retail Store Visitors by 57%

Increased Online Revenue by 50% for 2021

PROJECT BACKGROUND

Multi-Location Retail Pet Store with Online Shop

Patton Avenue Pet Company is a hollistic pet supply store with three locations in Asheville, NC. They offer nutritionally appropriate foods for dogs, cats, and small animals, and price themselves in the extensive research taken to provide healthy options for all pets. Since 2011, Patton Avenue Pet Company sells food, gear, treats, and toys both online and in-store.  

Business Challenge: Patton Avenue Pet Company lacked the time to learn the technical search skills required to fully optimize their inbound website traffic. 

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Industry: Consumer Products

Category: Pet Food & Supplies

Company Size: 30+

Location: Asheville, NC, United States

PROJECT GOALS

Marketing & Business Objectives

pattonavepetco
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Online Sales

Support online sales from paid and organic sales channels.

web-traffic

Website Traffic

Expand paid channel reach to achieve revenue goals.

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In-Store Sales

Increase in-store sales to regain momentum of retail traffic.

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Brand Awareness

Increase brand awareness with new and repeat customers.

THE SOLUTION:

After a Discovery & Strategic Planning Phase, Proecho Solutions collaborated with Patton Avenue Pet Company to better understand the current market and target audience. This led to optimized landing pages and more targeted Google Search and Display campaigns.

Google Search and Google Display Ads for Driving Sales

  • Patton Avenue Pet Company needed a strategy for using paid advertising channels to increase traffic to their website, specifically Google Display Ads and Google Search Ads
  • By integrating target keywords and utilizing copy that resonated with their target audience, Proecho Solutions deployed Search and Display ads to attract quality traffic generating nearly $152K in 2021, with a 5:1 Return on Ad Spend (ROAS)

     

  • Patton Avenue Pet Company also wanted to increase the amount of appointments for the Self-Wash dog washing stations at their Hendersonville Road location. When they started out, they had virtually no appointments booked. However, within 3 months of launching the ad campaigns, they were fully booked every single weekend.
  • They also wanted to promote free giveaway bags to people who adopt new pets. Using interest based targeting, eye-catching ads, and custom landing pages, we were able to increase pickups of new adoption gift bags by 33%.
  • When segmenting the target audience, it was also vital to examine demographics and physchographics, which included areas, ages, vocations, and interests of Patton Avenue Pet Company’s target audience, in order to maximize ROI.

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