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How to Automate Your Home Services Business in 7 Simple Steps

Learn How To Automate Your Home Services Business In This Simple Walkthrough

It can be difficult to expand your home services business. There is often too much to do and not enough time or the people to help get the job done. However, learning how to automate your home services business can help get more accomplished without increasing staff.

What this means is implementing software that can be integrated into your existing operations and website to automate your home services business, and ultimately, make your life a whole lot easier.

Automation is the key to success in every any home service business and can help with effective branding. If you haven’t begun using this type of technology, you’re likely behind your competition and you should start immediately. Here’s why:

  1. It will save you and your team both time and money.
  2. It will allow you to provide better customer service.
  3. It will assist you in scheduling more appointments with clients.
  4. You will get paid for your work faster.

These are just a few of the advantages that automation can provide for your company. How do you begin to automate your home services business, particularly if you are not tech-savvy?

Read on for seven of the easiest ways to automate your home services business, as well as software solutions to get you started.

1. On Your Website, Provide LiveChat

Most people come to your home services website with one goal in mind: to find answers and solutions to their problems. The harder it is to obtain these answers, the more irritated potential customers will be. In fact, 34% of customers say they’re frustrated when they can’t find straightforward solutions to their issues. That means that if you don’t have a clear solution to their questions, more than one-third of the individuals who visit your website will leave.

In many cases, with home services, the answers potential clients will be looking for are what you do exactly, what locations you serve, and how to get in touch with you.

Here are a few ways for those answers to be easily accessible to your potential clients:

  1. Invest in a well-designed, user-friendly website.
  2. Make a FAQ page that answers frequently asked customer questions.
  3. On your website, provide customers with an automated live chat option.

This third approach is particularly powerful because it gives buyers control. They are not required to dig through your site. They simply pose a question and wait for a response. For the customers who do research but still have a question, it can help supplement your content marketing strategy.

Fortunately, enabling live chat is simple. You have a multitude of available software tools.

All you have to do now is pick the one that best fits your needs while also being in budget. Then, for often asked questions like “What are your business hours?” and “How do I make a payment?” automate responses.

To boost communication with your company, you may also connect live chat with online scheduling and your customer relationship management (CRM) software.

2. Make Automated Email Plans

The next building block to automating your home services business is staying in touch with your consumers by using email automation. What is email automation, exactly? It’s sequence of emails that are automatically sent when specific conditions are satisfied. A great example of when you’d want to use email automation is when some joins your email list.

For example:

Day 1: The automated system sends an introductory email to a lead who subscribes to your email list. This email welcomes them to your mailing list and thanks them for signing up.

Day 4: The second email in your sequence contains information about your company’s history. Subscribers learn when and why you started your business.

Day 7: The third email lists all the services you offer to your customers, as well as the price ranges.

Day 10: Previous customers’ testimonies are included in the fourth email. This aids in the development of trust between you and your subscribers.

By using an automated email workflow you can quickly construct email sequences that market your services, tune the message over time, and keep the day to day process of emailing on autopilot.

3. Make Scheduling Appointments Simple

Today’s customers want to be able to do things quickly and easily and using an online scheduling tool to book an appointment with your home services company is an easy way to make them happy. 94 percent of individuals would switch service providers if they could make appointments online, according to studies.

Customers like online appointment scheduling as well as text and email appointment scheduling because it gives them more choices, and can get in touch with you outside the traditional 9-5 hours that they may not be available. It also allows them to schedule an appointment at their convenience.

To make booking appointments as simple as possible for customers, try this:

  1. Fill out your Google My Business listing with a phone number that can be reached.
  2. In all of your emails, include a link to an appointment scheduling form.
  3. Make an online booking button available on your company’s website.

Automation plays a part in each of these digital appointment scheduling solutions. Bookings are taken care of automatically, allowing you to concentrate on other duties.

4. Send Confirmations and Reminders for Appointments

Did you know that an appointment confirmation and reminder SMS are now expected by your consumers. This makes it critical to automate your home services business – who can keep up with all of those expected communications?

When it comes to developing a successful home services business, communication is crucial. At least, that’s what the numbers indicate:

  1. 69 percent of homeowners prefer to be notified of their appointment by email or text.
  2. An “on my way” email or SMS is preferred by 61 percent of homeowners.
  3. The day before an appointment, 56 percent of homeowners prefer to get an email or text.

Don’t worry; with email and/or SMS marketing software, each of these messages may be automated. This means you can boost client happiness without exerting additional effort. After all, we all know that satisfied customers spend more money on residential services.

This also guarantees that your customers remember their appointments and are ready for your technicians when they arrive.

5. Accept Mobile Payment Methods

Accepting mobile payments can help your home services business stand out from your competition.
The one thing your customers want over anything else is simplicity. They expect to obtain information quickly when they visit your website. They want to schedule appointments around their schedules. They also want the process of paying you to be straightforward. These days, sending your customers a paper bill can actually be a more complex process than you expect. These bills can be easily misplaced, and paying them takes multiple steps. Instead, provide payment URLs to your customers by email or text. That way, they’ll be able to find you on their phones. 91 percent of Americans, according to HubSpot data, keep their phones within reach at all times. In addition, 95% of text messages are opened and responded to in less than three minutes.

What does this mean for you and your home services business? Today’s customer prefers multiple payment options, and providing them will often get you paid for your services quicker.

6. Request Feedback From Customers

Positive customer feedback can help your home services business to grow through customer retention.


Google reviews are like rocket fuel for your home services business. Simply put, the more of them you have, the more likely you are to be successful. Why? Because internet reviews and feedback are important to today’s consumers:

  1. Customers read evaluations of local businesses 93% of the time to judge quality.
  2. Businesses that receive 25 or more new reviews earn 108 percent more money than the average.
  3. About 15% of Google’s strategy for ranking local companies is based on user reviews.

It’s a lot easier to get reviews than you would imagine. 76 percent of clients will leave a review if you ask them to. The key is to keep things as basic as possible—are you seeing a pattern here? After completing a service, send automated SMS and emails to customers asking for feedback. You can even have a sign set up in your office or request reviews when collecting payment after the job is complete.

Don’t be too concerned about bad feedback, either. 95% of potential clients are distrustful of businesses that have no negative reviews. Between four and five stars is the sweet spot. Your ability to manage reviews will be crucial to your long-term success.

7. Follow-up with Previous Customers

Finally, to stay in touch with past clients, use automation and email marketing. For example, a plumber could email a past customer to make sure the leaky sink he fixed last month is still leak free. An HVAC technician could send an email about a new smart thermostat brand that has been popular in recent months. The purpose of these follow-ups is twofold:

  1. They give customers a sense of importance. By taking the initiative and following up with your customer, you will show your appreciation for their business.
  2. Follow-up messages create opportunity for upselling. While many consumers may not take you up on your offer to install a smart thermometer, a few will accept.

Maintaining communication with clients is always good. Fortunately, automation will allow you to do so while concentrating on other elements of your company.

Conclusion

Your home services business will benefit from automation by becoming more productive, better serving consumers, booking more appointments, and increasing income.


The best part is that all of the automation suggestions in this post are straightforward to implement and maintain. You’ll save a lot of time and have a far more profitable business in the long term if you put in a little extra effort up front. If you’d like to learn more contact Proecho Solutions at (828) 457-7461 or send us a message here.

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6 Ways to Retain Customers in Your Home Services Business

What is the most important factor to consider when starting a successful home services business? There are many ways to answer this question, but the one common thread we see among the answers is: Customer retention.

You can have a knowledgeable and experienced team and expensive equipment, but if you do not earn the trust and loyalty of your customers, your business will face challenges, and possibly even fail. Without customer retention, your home services branding efforts can suffer from a weak reputation, lost revenue, and an inability to compete in the local market. That’s why it’s important to do everything you can to supply your customers with the best and most convenient experience possible.

Customer Retention Is 5X Less Expensive

After all, acquiring new customers is 5X more expensive than retaining an existing one. 

How do you retain customers for your home services business? Here are six of the simplest ways to earn your customers’ trust and turn them into lifelong customers.

1) Enhance your intake procedure.

If you have a marketing strategy in place, the first impression counts the most. This starts with your intake process.

  1. How long does it take your employees to return phone calls and emails?
  2. Is there a regular procedure for gathering customer information over the phone?
  3. Do they know what questions to ask to see if a prospect could be a good fit for your company?
  4. Are they courteous and helpful on every call they take?

If you do not have already have a solid intake process in place, here are some starting points:

  1. During business hours, never let calls go to voicemail.
  2. Calls and emails should be returned as soon as possible.
  3. Ask the proper questions and keep track of the answers.
  4. On every call, be courteous and professional.
  5. Calls should be recorded so they can be reviewed later for quality assurance.
  6. Provide live chat services on your website to help potential customers 24 hours daily, seven days a week.

You may already be doing the bulk of those things, but it’s never a bad idea to review your intake practices and adjust your strategy if necessary. In addition to your intake process, you ought to evaluate all other areas that will function as the customer’s first point of contact.

You should check on a routine basis to make sure that your:

  1. The website is operational (no broken links, broken images, slow-loading pages, etc.).
  2. Online directories are maintained with your most up-to-date business information.
  3. Call tracking numbers are properly forwarded to your business.
  4. Your website’s contact information is correct.
  5. Mail servers are operational.

Technical difficulties occur from time to time, but you do not want to lose new leads and customers, because of avoidable errors.

2) Keep communication open.

Maintaining a positive relationship along with your customers requires effective communication.

Why?

Because it lets them know what to expect when working along with your company (creating a positive customer experience) and it keeps them informed about your service offerings long after their scheduled appointment.

Not sure how often to contact your customers?

Put yourself in their shoes for a moment. What form of information would you find useful if you had a burst pipe flooding your home or a blown-out AC unit on the hottest day of summer, and when? Here are some samples of communications that may enhance your customers experience.

Allow your customers by phone, text, or email to:

  1. Set a time for your appointment.
  2. Let the the customer know that a service rep is on its way to their house.
  3. Provide status updates (parts ordered, changes in appointment times, etc.).
  4. Collect customer feedback as soon as the scheduled service appointment is completed.
  5. Check in some weeks or months after you provided service to find out how things are going.
  6. Provide useful information on how a previous customer got the most out of their appliance or equipment (e.g., monthly maintenance tips, recall updates, etc.).
  7. Inform a previous customer about promotions for other services within which they’ll have an interest (e.g., seasonal specials).

3) Evaluate the standard of your service.

Did you know that over 1/2 of customers are willing to pay MORE for the customer experience? Even if they’re getting the identical product or service that they’ll get elsewhere for a lower cost. That means it’s worthwhile for your customer retention strategy to carve out time in your busy schedule to specialize in internal control.

You can do the following with high-quality service:

  1. Create a unified experience for your customers from start to end.
  2. Make an honest first impression and gain the trust of your customers.
  3. Earn their loyalty and turn them into brand ambassadors for your company.
  4. Increase your revenue by generating more repeat business and referrals.

Providing high-quality service necessitates a level of standardization and the ongoing review of your values, processes, and execution. When it comes to meeting higher standards and achieving new goals, make sure you and your team are on the same page.

Implementing the two strategies covered in points four and five below will allow you to assess the standard of your service.

4) Conduct a customer survey.

Understanding customer expectations is a vital part of establishing trust and loyalty for your customer retention strategy. If you are not sure what those are, you can learn by conducting customer surveys. Here are some examples of survey questions that can provide useful information about the customer experience:

  1. “How would you rate the service you received and your overall customer experience on a scale of 1-10 (10 being the best and 1 being the worst)?”
  2. “What did you enjoy the most about your service or experience with us?”
  3. “Can you think of anything that we could have done better for you?”
  4. “If you have any specific comments, questions, or feedback, please leave them here. This may help us improve our service (or product) for you and other customers in the future.”

Sometimes getting customers to fill out a satisfaction survey can be difficult, so here are some suggestions to help you increase your response and completion rates:

  1. Offer an incentive like a gift card to a local retailer or service provider
  2. If they’re unable to complete the survey straight away, send it to them via email.
  3. Keep your survey brief and to the purpose. The longer your survey, the upper the speed of abandonment.

The best time to receive feedback is right after the service has been completed. The longer the customer waits, the less likely he or she is to finish the survey.

Reviews matter!

5) Read and answer customer reviews

The majority of consumers (almost 85%) trust online reviews like they do a referral from someone they know. When it comes to customer retention, this means that monitoring your company’s online reputation on sites like Google My Business, Yelp, Facebook, and HomeAdvisor is important.

This includes doing the following:

  1. Ensure that your company has a profile on these sites.
  2. Reading and responding to customer reviews (whether good or bad).
  3. Make a sincere effort to be open to customer feedback and, as needed, improve your operations and customer service.

This demonstrates to previous and potential customers that you are both listening and being proactive in your efforts to maintain your quality of service. Keep in mind that reading and responding to negative customer reviews may be extremely challenging.

Instead of seeing them as a source of frustration, try and see them as opportunities to learn and demonstrate your excellent customer service. Don’t let your emotions override your better judgment.

If you would like more information on ways to respond to negative reviews, Google offers some excellent recommendations and best practices. There also are a plethora of other excellent resources available online to help you in crafting your responses.

6) Creating content and maintaining engagement

All of the topics we’ve covered today that pertain to establishing trust and loyalty along with your customers have one thing in common: Engagement

As part of your customer retention strategy, engaging with your customers is how to turn a one-time client into a loyal customer and advocate. Creating content is a great practice; it demonstrates that you are an expert in your field, that you can deliver value, and that you are always learning and adapting. It can mean the difference between a customer choosing you over a competitor.

Set aside time for these activities to assist your home services content marketing strategy efforts:

  1. Adding new blog posts to your website.
  2. Posting new content to your social media accounts.
  3. Adding new videos to YouTube, Facebook, your website, and so on.
  4. Sending your email list new content updates, news, specials, and so on.

Every piece of content a prospective or current customer sees helps to gain trust and credibility in your company and brand. If you’d like to learn more about what it takes to draw in new customers and retain existing ones, contact Proecho Solutions at (828) 457-7461 or send us a message here.

Brand Marketing

How Effective Branding Can Help Grow Your Home Services Business

Why is My Brand Important?

Ever wonder why effective branding is important?

Here’s an example to think about: What is the first thing that comes to mind when people hear the name of your home services company?

Is there a thought that comes to them? What about a visual?

Do they consider anything at all?

Whatever comes to mind, it is because of your branding.

Branding is an important component of your company’s marketing strategy, and it may already be having an impact on your business more than you realize. With a well-executed branding strategy, you can make your home services business memorable to prospective and current customers, and you can become their go-to company when they require the services you provide.

We’ll go over what goes into a successful branding strategy, but first, let’s go over the fundamentals…

What is the Definition of a Brand?

Your company’s brand is much more than its name, logo, and slogan; it is how customers perceive your company.

Let’s conduct a quick test. When you read the names, what comes to mind…

  1. Apple
  2. IBM
  3. Coca-Cola
  4. Amazon
  5. Samsung
  6. Mercedes-Benz

You’ve probably heard of these brands before. And why not? They are one of the top ten brands in the world.

You most likely also considered something you associate with the brand, such as innovation, quenching your thirst, convenience, or luxury.

Check out how these businesses have aligned their brands through catchy slogans over the years:

  1. “Think Different” says Apple.
  2. “Taste the Feeling” by Coca-Cola
  3. “Better Normal For All” by Samsung
  4. “Earth’s Most Customer-Centric Company,” according to Amazon.
  5. “The Best or Nothing,” says Mercedes-Benz.

As we can see, how consumers perceive a company is not by chance; it is heavily influenced by how that company structures itself in the public’s mind—specifically, through its brand message.

How Can Good Branding Help You Get More Job Offers?

When you have strong branding for your home services business, it becomes more meaningful, relevant, and enticing to the people you want as new customers.

With a high level of brand awareness, the potential customer:

  • Easily locates your company among a list of service providers.
  • Keeps in mind what you stand for, and
  • Has a conscious or subliminal desire to collaborate with you.

When a prospect is deciding between you and your top competitors, this tips the scales in your favor.

Remember, better branding equals more sales!

3 Tips for Developing a Stronger Brand Strategy

So, how do you create a brand that people want to do business with?

Follow these three suggestions for developing a stronger brand strategy:

1. Match Your Brand to Your Mission and Value Proposition

Consider what is most important to your home services business as well as what your objectives are. What is the main goal you want to achieve for your customers?

Quick service?

A fantastic customer experience?

Do you want to relax?

Define your value proposition or the most important benefits you provide to clients. This should be what distinguishes your home services company from the competition.

2. Maintain Consistent Branding

Nothing kills a brand faster than a lack of consistency!

Customers will be confused or have difficulty connecting with your business if your website does not include the correct business name or logo, or if it does not include a consistent brand voice or tone throughout.

Effective branding involves maintaining consistency in your online presence by:

  • Website
  • Blogs
  • Videos
  • Online business listings
  • Social media profiles

3. Increase Brand Awareness Using Online Marketing

When you’re first starting, your goal is to get your company in front of as many potential customers as possible—especially those who fit the profile of your ideal customers (i.e., homeowners, people in certain locations, multi-family residential property owners, etc.).

The Internet is an excellent medium for raising awareness and effective branding.

Why? Because 93% of adults in the United States are now online.

Here are a few of the many online marketing tools that your home services company can employ to get viewed online:

  • Website: Your website is your company’s digital face, and it makes an important first impression.
  • Search Engine Optimization (SEO): SEO allows you to be found by people looking for home services similar to the ones you provide.
  • Paid Search Ads: These ads increase the visibility of your business on search engine results pages and are targeted based on keywords, location, and other factors.
  • Social media ads get your business in front of prospective customers while they’re scrolling through their social media feeds. Audiences can be targeted based on user demographics, location, interests, and other factors.
  • Display Ads: You can place display ads on websites that your potential customers are likely to visit, such as news and industry-related sites.
  • Content marketing entails creating digital content that provides useful information to prospective customers, and plays an important part in customer retention. This includes content such as how-to videos and blog posts that answer frequently asked questions. A content marketing strategy can help you get your name out there and positions your company as an authority in your industry.

Do you want to develop an effective branding strategy that will increase your home services business’ exposure and lead to new job opportunities? Send us an email or call (828) 457-7461.

Content Marketing For Your Home Services Business

3 Essential Content Marketing Strategies For Your Home Services Business

If you’re trying to spread the word about your home services business and find new customers, you might want to consider implementing a content marketing strategy.

What is a Content Marketing Strategy?

Content marketing means creating media content that educates potential customers to become attracted to what your business offers. These can be anything like blog articles, press releases, social media content, marketing videos, infographics, ebooks, case studies, and whitepapers.

This is an easy, effective, and low-cost way to get your home services business in front of a large number of potential customers by using the right content and promotion strategy, all while demonstrating your industry expertise.

Improve Your Organic Search Engine Rankings

When people use search engines to find a product or service, the engine sifts through its catalog of indexed web pages to find the most relevant results for you.

Essentially, the search engine searches for content that relates directly to the specific keywords and phrases entered into the search bar, but it also looks for answers to questions related to your query.

As a result, only the most trustworthy and valued content will gain the top rankings of the organic (i.e. unpaid) search engine results.

What’s the bottom line?

The objective should be to create high-value content on a regular basis. High-value content should be content that serves to provide an answer to your potential customers’ most common questions and needs. It’s important to include the relevant keywords that your customers are searching for within your blog article.

Establish Your Company as an Industry Authority

For a content marketing strategy to work, it requires creating massive amounts of content and is an excellent way to demonstrate your expertise in your field. You become a teacher and guide when you generate and distribute great content – especially with instructional videos and how-to posts. This allows you to build trust with future customers while also being used as a tactic to keep your company in the minds of existing customers.

51% of smartphone users have purchased from a company or brand other than the one they intended because the information provided was useful.

Google

Increase Leads and Revenue

If done correctly, marketing with content can generate revenue for your company at a high ROI. The trick is to develop content that is useful to customers at all stages of their purchasing journey, so you’re always there at the right time of need.

One in every three smartphone users has purchased from a company or brand other than the one intended because of information provided at the time they needed it.

Google

Try to consider what your potential customers require at the start of their journey when they are just becoming aware of their problem. What kind of questions do they ask? What information are they looking for?

The same goes for each step of the customer journey. Determine the kinds of content they require in the middle of their journey when they’re looking for specific solutions? (such as products or services).

And finally, it’s important to determine what content they are expected at the end of the journey when they are ready to contact and hire a service provider.

Here are a couple of examples…

Beginning:

  1. Blog posts and articles that address specific issues
  2. Posts on social media (repurpose blog content)
  3. Infographics
  4. Reasons Why Videos (i.e. videos that talk about the problem you solve)
  5. Checklists & Calculators

Middle:

  1. Blog posts and articles that focus on solutions
  2. Website landing pages about your specific services
  3. Downloadable educational resources, such as ebooks or user guides
  4. Customer testimonials and case studies

End:

  1. Customer testimonials/case studies
  2. Emails
  3. Your website’s call-to-action (CTA)
  4. Form-based landing pages

If your content is relevant to your prospective customers and you deliver it at each stage of the buyer’s journey, more people will start to find your company online, get their questions answered, and decide to pick up the phone and call you. That means more money in your bank account. And more customer retention.

Are you ready to collaborate with a team of professionals who can help you develop a content marketing plan that will propel your home services business to new heights? Contact us today.

Full Funnel Market Strategy

A Full-Funnel Marketing Strategy: Keeping Your Business at the Top of Your Customers’ Minds

An Introduction to the Marketing Funnel

When is the best time to contact prospective customers? When they need something repaired and are prepared to hire a home service professional such as yourself?

Wrong. All of the time is the answer.

Here’s what we mean by using the marketing funnel as an example. Consider a marketing funnel to be a funnel that you would use to add oil to a bottle. The marketing funnel looks kind of like this. It depicts the typical customer journey and how you should market to customers at each stage of that journey.

While there are numerous theories regarding the various layers that comprise the marketing funnel, they all effectively boiled down to these layers:

These are the stages that a consumer goes through when becoming a new customer. The marketing funnel, like the funnel you use to change your oil, is widest at the top and gradually narrows as you move down. This represents the fact that when you market to customers at the top of the funnel (those who are just beginning their customer journey), you will start with a large audience, and that audience will shrink as you target more serious prospects (those who are ready to hire a professional).

Why is the Marketing Funnel important?

To be visible in all of the layers of the customer journey, you must have a full-funnel marketing strategy, which is especially important given that people tend to interact with a business several times before deciding to use their services.

Implementing a full-funnel marketing strategy can help you position your company to stay in front of customers and attract more jobs.

A Breakdown of the Marketing Funnel

Here’s a breakdown of each of the marketing funnel’s layers to help you better understand the consumers’ mindset at each stage of their purchase journey (and how to best appeal to them at these times). As you can see, as you move down the funnel, the consumer’s level of intent to make a purchase decision rises.

Low Intent: Awareness & Discovery

The awareness level is at the top of the funnel, where the consumer first makes contact. They may not even be aware that they require your services or who you are, but your company is gaining visibility in their eyes. The first step toward acquiring a customer is to ensure that they are aware of your existence!

Top-of-the-funnel advertising examples include:

  • Campaigns on social media (Facebook, Instagram, Twitter, etc.)
  • Marketing and advertising through video (YouTube and Facebook)
  • Blog entries
  • Billboards
  • Commercials on the radio
  • Commercials on television

The goal of awareness is to build your company’s brand by being visible across multiple platforms. It’s well-known that when it comes time for a consumer to make a purchasing decision, they’re more likely to go with a company or brand with which they’re already familiar. Being active and visible to potential customers before they need your assistance will increase the long-term success of your business.

Moderate Intention: Evaluation & Purchase Intent

This is the funnel’s center. At this point, the potential customer is aware that they have a problem and are looking for specific solutions. They may also be aware of your company (due to the visibility you created with an upper-funnel marketing strategy) and are now deciding whether your company is the best choice. The research phase is another name for the consideration phase.

Examples of common mid-funnel strategies include:

  • Targeted content marketing via social media platforms
  • Email marketing campaigns
  • Product specifics
  • Coupons and specials
  • Referrals by word of mouth
  • Reviews

During the consideration stage, your goal is to ensure that your company stands out from the competition. You must be able to articulate why your company is superior to the competition.

High Intent: Purchase & Loyalty

This is the point in the funnel where the person searching has the greatest desire to book a job. They have finished all of their research and are ready to hire you.

Consumers with high intent are likely to respond favorably to:

  • Google paid advertisements (pay-per-click ads that appear in the search results)
  • Personalized search ads (ads that appear when someone searches for your business by name)
  • Display advertisements (ads that appear while people are browsing other websites)
  • Advertisements for remarketing (ads that appear to people who have already visited your site)
  • Local Services Ads (the “Google Guaranteed” advertisements that appear at the top of search results)

Conversion is the process of converting a prospective customer into a paying customer.

Using a funnel to combat weather changes

Because the home services industry is heavily influenced by seasonality, it’s critical to stay in front of potential customers as much as possible all year. If someone sees your trucks, billboards, or Facebook ads on a regular basis, they will be much more likely to contact your company when the time comes to hire a home services professional.

Consider the HVAC industry as an example…

As we near the end of the summer and enter the fall season, the HVAC busy season is coming to an end, which means that search volumes for HVAC services will drop significantly.

What are you doing to keep potential customers aware of your business during a time when they are unlikely to seek out your services? A full-funnel marketing strategy will help you stay visible and memorable in this situation.

If you’re not running social media awareness campaigns, writing helpful blogs, or advertising your company on TV or radio, one of your competitors will. When the cold season arrives, the customer will already know who to call. Make certain they will contact your company!