Learn How To Automate Your Home Services Business In This Simple Walkthrough
It can be difficult to expand your home services business. There is often too much to do and not enough time or the people to help get the job done. However, learning how to automate your home services business can help get more accomplished without increasing staff.
What this means is implementing software that can be integrated into your existing operations and website to automate your home services business, and ultimately, make your life a whole lot easier.
Automation is the key to success in every any home service business and can help with effective branding. If you haven’t begun using this type of technology, you’re likely behind your competition and you should start immediately. Here’s why:
- It will save you and your team both time and money.
- It will allow you to provide better customer service.
- It will assist you in scheduling more appointments with clients.
- You will get paid for your work faster.
These are just a few of the advantages that automation can provide for your company. How do you begin to automate your home services business, particularly if you are not tech-savvy?
Read on for seven of the easiest ways to automate your home services business, as well as software solutions to get you started.
1. On Your Website, Provide LiveChat
Most people come to your home services website with one goal in mind: to find answers and solutions to their problems. The harder it is to obtain these answers, the more irritated potential customers will be. In fact, 34% of customers say they’re frustrated when they can’t find straightforward solutions to their issues. That means that if you don’t have a clear solution to their questions, more than one-third of the individuals who visit your website will leave.
In many cases, with home services, the answers potential clients will be looking for are what you do exactly, what locations you serve, and how to get in touch with you.
Here are a few ways for those answers to be easily accessible to your potential clients:
- Invest in a well-designed, user-friendly website.
- Make a FAQ page that answers frequently asked customer questions.
- On your website, provide customers with an automated live chat option.
This third approach is particularly powerful because it gives buyers control. They are not required to dig through your site. They simply pose a question and wait for a response. For the customers who do research but still have a question, it can help supplement your content marketing strategy.
Fortunately, enabling live chat is simple. You have a multitude of available software tools.
All you have to do now is pick the one that best fits your needs while also being in budget. Then, for often asked questions like “What are your business hours?” and “How do I make a payment?” automate responses.
To boost communication with your company, you may also connect live chat with online scheduling and your customer relationship management (CRM) software.
2. Make Automated Email Plans
The next building block to automating your home services business is staying in touch with your consumers by using email automation. What is email automation, exactly? It’s sequence of emails that are automatically sent when specific conditions are satisfied. A great example of when you’d want to use email automation is when some joins your email list.
Day 1: The automated system sends an introductory email to a lead who subscribes to your email list. This email welcomes them to your mailing list and thanks them for signing up.
Day 4: The second email in your sequence contains information about your company’s history. Subscribers learn when and why you started your business.
Day 7: The third email lists all the services you offer to your customers, as well as the price ranges.
Day 10: Previous customers’ testimonies are included in the fourth email. This aids in the development of trust between you and your subscribers.
By using an automated email workflow you can quickly construct email sequences that market your services, tune the message over time, and keep the day to day process of emailing on autopilot.
3. Make Scheduling Appointments Simple
Today’s customers want to be able to do things quickly and easily and using an online scheduling tool to book an appointment with your home services company is an easy way to make them happy. 94 percent of individuals would switch service providers if they could make appointments online, according to studies.
Customers like online appointment scheduling as well as text and email appointment scheduling because it gives them more choices, and can get in touch with you outside the traditional 9-5 hours that they may not be available. It also allows them to schedule an appointment at their convenience.
To make booking appointments as simple as possible for customers, try this:
- Fill out your Google My Business listing with a phone number that can be reached.
- In all of your emails, include a link to an appointment scheduling form.
- Make an online booking button available on your company’s website.
Automation plays a part in each of these digital appointment scheduling solutions. Bookings are taken care of automatically, allowing you to concentrate on other duties.
4. Send Confirmations and Reminders for Appointments
Did you know that an appointment confirmation and reminder SMS are now expected by your consumers. This makes it critical to automate your home services business – who can keep up with all of those expected communications?
When it comes to developing a successful home services business, communication is crucial. At least, that’s what the numbers indicate:
- 69 percent of homeowners prefer to be notified of their appointment by email or text.
- An “on my way” email or SMS is preferred by 61 percent of homeowners.
- The day before an appointment, 56 percent of homeowners prefer to get an email or text.
Don’t worry; with email and/or SMS marketing software, each of these messages may be automated. This means you can boost client happiness without exerting additional effort. After all, we all know that satisfied customers spend more money on residential services.
This also guarantees that your customers remember their appointments and are ready for your technicians when they arrive.
5. Accept Mobile Payment Methods
Accepting mobile payments can help your home services business stand out from your competition.
The one thing your customers want over anything else is simplicity. They expect to obtain information quickly when they visit your website. They want to schedule appointments around their schedules. They also want the process of paying you to be straightforward. These days, sending your customers a paper bill can actually be a more complex process than you expect. These bills can be easily misplaced, and paying them takes multiple steps. Instead, provide payment URLs to your customers by email or text. That way, they’ll be able to find you on their phones. 91 percent of Americans, according to HubSpot data, keep their phones within reach at all times. In addition, 95% of text messages are opened and responded to in less than three minutes.
What does this mean for you and your home services business? Today’s customer prefers multiple payment options, and providing them will often get you paid for your services quicker.
6. Request Feedback From Customers
Positive customer feedback can help your home services business to grow through customer retention.
Google reviews are like rocket fuel for your home services business. Simply put, the more of them you have, the more likely you are to be successful. Why? Because internet reviews and feedback are important to today’s consumers:
- Customers read evaluations of local businesses 93% of the time to judge quality.
- Businesses that receive 25 or more new reviews earn 108 percent more money than the average.
- About 15% of Google’s strategy for ranking local companies is based on user reviews.
It’s a lot easier to get reviews than you would imagine. 76 percent of clients will leave a review if you ask them to. The key is to keep things as basic as possible—are you seeing a pattern here? After completing a service, send automated SMS and emails to customers asking for feedback. You can even have a sign set up in your office or request reviews when collecting payment after the job is complete.
Don’t be too concerned about bad feedback, either. 95% of potential clients are distrustful of businesses that have no negative reviews. Between four and five stars is the sweet spot. Your ability to manage reviews will be crucial to your long-term success.
7. Follow-up with Previous Customers
Finally, to stay in touch with past clients, use automation and email marketing. For example, a plumber could email a past customer to make sure the leaky sink he fixed last month is still leak free. An HVAC technician could send an email about a new smart thermostat brand that has been popular in recent months. The purpose of these follow-ups is twofold:
- They give customers a sense of importance. By taking the initiative and following up with your customer, you will show your appreciation for their business.
- Follow-up messages create opportunity for upselling. While many consumers may not take you up on your offer to install a smart thermometer, a few will accept.
Maintaining communication with clients is always good. Fortunately, automation will allow you to do so while concentrating on other elements of your company.
Your home services business will benefit from automation by becoming more productive, better serving consumers, booking more appointments, and increasing income.
The best part is that all of the automation suggestions in this post are straightforward to implement and maintain. You’ll save a lot of time and have a far more profitable business in the long term if you put in a little extra effort up front. If you’d like to learn more contact Proecho Solutions at (828) 457-7461 or send us a message here.