Facebook Meta Pixel

How to Set Up and Install a Meta (Facebook) Pixel

In this article, we’ll cover how to set up and install a Meta Pixel on your website. To learn more about the Pixel before getting started, check out the benefits of installing a Meta Pixel.

If you already created a Meta Pixel and want to find your Pixel base code, skip to step 2, How to set up the Meta Pixel on your website. Follow the instructions to Manually add Pixel code to your website.

Before you begin

  1. You need a website for your business.
  2. You must be able to update your website’s code.

If you don’t know how to update your website’s code, schedule a call with our team. We’ll install your pixel for you – it’s 100% free. No hassles. No obligations. Absolutely no catch.

If you’re more of the DIY type, then read on for step-by-step instructions for setting up your Meta Pixel.

Step 1. How to set up a Meta Pixel

  1. Go to Events Manager.
  2. Click Connect Data Sources and select Web.
  3. Select Meta Pixel and click Connect.
  4. Add your Pixel Name.
  5. Enter your website URL to check for easy setup options.
  6. Click Continue.

Step 2. How to install the Meta Pixel on your website

OPTION A: Manually add Pixel code to website

Once you’ve created your Meta Pixel, you’re ready to put the Pixel code on your website. For instructions on how to do this, choose your setup option:

  1. Go to Events Manager.
  2. Click the Data sources icon on the left side of the page.
  3. Select the Pixel you want to set up.
  4. Click Continue Pixel Setup.
  5. Select Meta Pixel and click Connect.
  6. Select Install code manually.
  7. Copy the Pixel base code.
  8. Find the header of your website, or locate the header template in your CMS or web platform.
  9. Paste the base code at the bottom of the header section, just above the closing head tag.
  10. Click Continue.
  11. Optional: Toggle on Automatic Advanced Matching and verify the customer information you want to send.
  12. Click Continue.
  13. Add events using the Event Setup Tool or by manually adding code to your website.

Using The Event Setup Tool

  • Click Open Event Setup Tool to add events and parameters without additional coding.
  • Follow the onscreen instructions to add events to your website.

14. Click Done.

OPTION B: Use a partner integration

  1. Go to Events Manager.
  2. Click the Data sources icon on the left side of the page.
  3. Select the pixel you want to set up.
  4. Click Continue Pixel Setup.
  5. Click Use a partner.
  6. Select a partner from the list.
  7. Follow the onscreen setup instructions.

You can also set up your Meta Pixel on your website by going to the Partner Integrations page in Events Manager, selecting your partner and following the onscreen instructions. Learn more about the benefits of using partner integrations to set up your Meta Pixel.

If you don’t see your platform, use 1 of the other 2 ways to set up your pixel.

OPTION C: Email instructions to your developer

If someone else updates the code on your website, follow these steps to email them your Meta Pixel setup instructions.

  1. Go to Events Manager.
  2. Click the Data sources tab on the left side of the page.
  3. Select the Pixel you want to set up.
  4. Click Continue Pixel Setup.
  5. Click Email Instructions.
  6. Enter the recipient’s email address.
  7. Click Send at the bottom of the page.

Step 3. Set up events

After you add the Meta Pixel base code to your website you can set up events to measure the actions you care about, like making a purchase. You can do this by manually installing the code or by using the point-and-click Event Setup Tool. Then, make sure that your Meta Pixel is working correctly.

You can use one Pixel across your whole website, including multiple pages of your website.

If you use the Meta Pixel to share events with Meta, we recommend that you also use the Conversions API. The Conversions API works with your Meta Pixel to help improve the performance and measurement of your Meta ad campaigns. Learn more about the Conversions API.

Note: Apple’s iOS 14 changes require apps in the App Store that engage in what Apple defines as “tracking” to show a prompt to iOS 14.5 and later users in accordance with their AppTrackingTransparency framework. These changes impact how Meta receives and processes events from tools like the Meta Pixel. If you optimize, target or report on web events from Meta Pixel or any other business tools, you can take steps to update your event setup and manage these changes. 

Best Practices for Meta Pixel Setup

You can use these best practices during and after Meta Pixel setup to check that you successfully installed your Pixel and events.

During Meta Pixel setup

  • Check that your Pixel base code is accurate. If you installed the Pixel using code on your website, make sure everything between the <script> and </script> tags exactly matches your Pixel base code. If you installed the Pixel using a tag manager, then you won’t see the code on the actual web page so you’ll have to troubleshoot within your tag manager.
  • Check that you added the event code in the correct place. Here’s an example of what your website code might look like with the add to cart event installed:
    1. Your website’s original code.
    2. Your Pixel base code.
    3. Your standard event code.
  • Make sure your standard events are spelled correctly in code. Events are case sensitive, so if you accidentally add fbq(‘track’, ‘viewcontent’); to one of your web pages instead of the correct standard event code fbq(‘track’, ‘ViewContent’); you’ll see an event called viewcontent show up as a custom event in Meta Events Manager.

After Meta Pixel setup

  • Use the Conversions API in addition to the Meta Pixel, and share the same events using both tools. We call this a redundant event setup. For example, if you share the purchase, initiate checkout and contact events using the Pixel, share those same web events from your server using the Conversions API. Redundant setups are useful because the Conversions API allows you to share website events that the Pixel may fail to capture due to network connectivity issues or page loading errors.
  • Use the Test Events tool to check that you set up your standard or custom events correctly. If you see any unusual activity, you can also use the Test Events tool to debug your events.
  • Check the Diagnostics tab in Events Manager to find and resolve problems related to your event setup. You’ll also see recommendations to improve your event setup if a problem is detected.
  • If you can’t access the ad account with the Pixel you want to test, download the Meta Pixel Helper. A pop-up tells you what Pixel and events were found on the page, and if they loaded successfully. If the page view event (which is automatically included as part of your Pixel base code) loads on every web page, and each standard event loads successfully (only on the pages you added them to), then you can start using your Pixel.
  • Go to a web page where you’ve installed the entire Pixel base code, including the page view event. The page view event is automatically included as part of your Pixel base code. If your Pixel is working correctly, it will send the page view event back to Meta. The page view event will show up on your Pixel’s page in Events Manager. Your Pixel’s status will also be set to Active.

If you’ve successfully set up your Pixel, you’re ready to use the Pixel for advertising.

Note: You can use one Pixel across your whole website, including multiple pages of your website. However, there may be a need to use two Pixels on one website. For example, if two different agencies run ads for your business, they may each need to set up a separate Pixel on your website. 

Benefits of Installing the Meta Pixel

The Meta Pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use the Meta Pixel to:

  • Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
  • Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
  • Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.

Once you’ve set up the Meta Pixel, the Pixel will log whenever someone takes an action on your website. Examples of actions include adding an item to their shopping cart, contacting you over the phone, submitting a contact form, or making a purchase. The Meta Pixel receives these actions, or events, which you can view on your Meta Pixel page in Events Manager. From there, you’ll be able to see the actions that your customers take. You’ll also have options to reach those customers again through future Facebook ads.

If you use the Pixel to share events with Meta, we recommend that you also use the Conversions API. The Conversions API works with your Pixel to help improve the performance and measurement of your Facebook ad campaigns.

Meta’s (Facebook) Business Tools Terms require that businesses (or partners acting on their behalf) may not place Pixels associated with their Business Manager or ad account on websites that they do not own without written permission. Starting May 5, 2021, Facebook shows verified domain owners the events and custom conversions recently received from Meta Pixels placed on their website. While verified domain owners will see all these events, the only events they can use for ad optimization and reporting are events they can access from their own Business Manager Account. If you don’t want your Meta Pixel or custom conversion information visible to the domain owner, you can remove the Pixel from the website or delete the custom conversion before the specified date.

Note: Apple’s iOS 14.5 changes require apps in the App Store that engage in what Apple defines as “tracking” to show a prompt to iOS 14.5 and later users in accordance with their AppTrackingTransparency framework. These changes impact how Meta receives and processes events from tools like the Meta Pixel. If you optimize, target or report on web events from Meta Pixel or any other business tools, you can take steps to update your event setup and manage these changes.

Brand Marketing

How Effective Branding Can Help Grow Your Home Services Business

Why is My Brand Important?

Ever wonder why effective branding is important?

Here’s an example to think about: What is the first thing that comes to mind when people hear the name of your home services company?

Is there a thought that comes to them? What about a visual?

Do they consider anything at all?

Whatever comes to mind, it is because of your branding.

Branding is an important component of your company’s marketing strategy, and it may already be having an impact on your business more than you realize. With a well-executed branding strategy, you can make your home services business memorable to prospective and current customers, and you can become their go-to company when they require the services you provide.

We’ll go over what goes into a successful branding strategy, but first, let’s go over the fundamentals…

What is the Definition of a Brand?

Your company’s brand is much more than its name, logo, and slogan; it is how customers perceive your company.

Let’s conduct a quick test. When you read the names, what comes to mind…

  1. Apple
  2. IBM
  3. Coca-Cola
  4. Amazon
  5. Samsung
  6. Mercedes-Benz

You’ve probably heard of these brands before. And why not? They are one of the top ten brands in the world.

You most likely also considered something you associate with the brand, such as innovation, quenching your thirst, convenience, or luxury.

Check out how these businesses have aligned their brands through catchy slogans over the years:

  1. “Think Different” says Apple.
  2. “Taste the Feeling” by Coca-Cola
  3. “Better Normal For All” by Samsung
  4. “Earth’s Most Customer-Centric Company,” according to Amazon.
  5. “The Best or Nothing,” says Mercedes-Benz.

As we can see, how consumers perceive a company is not by chance; it is heavily influenced by how that company structures itself in the public’s mind—specifically, through its brand message.

How Can Good Branding Help You Get More Job Offers?

When you have strong branding for your home services business, it becomes more meaningful, relevant, and enticing to the people you want as new customers.

With a high level of brand awareness, the potential customer:

  • Easily locates your company among a list of service providers.
  • Keeps in mind what you stand for, and
  • Has a conscious or subliminal desire to collaborate with you.

When a prospect is deciding between you and your top competitors, this tips the scales in your favor.

Remember, better branding equals more sales!

3 Tips for Developing a Stronger Brand Strategy

So, how do you create a brand that people want to do business with?

Follow these three suggestions for developing a stronger brand strategy:

1. Match Your Brand to Your Mission and Value Proposition

Consider what is most important to your home services business as well as what your objectives are. What is the main goal you want to achieve for your customers?

Quick service?

A fantastic customer experience?

Do you want to relax?

Define your value proposition or the most important benefits you provide to clients. This should be what distinguishes your home services company from the competition.

2. Maintain Consistent Branding

Nothing kills a brand faster than a lack of consistency!

Customers will be confused or have difficulty connecting with your business if your website does not include the correct business name or logo, or if it does not include a consistent brand voice or tone throughout.

Effective branding involves maintaining consistency in your online presence by:

  • Website
  • Blogs
  • Videos
  • Online business listings
  • Social media profiles

3. Increase Brand Awareness Using Online Marketing

When you’re first starting, your goal is to get your company in front of as many potential customers as possible—especially those who fit the profile of your ideal customers (i.e., homeowners, people in certain locations, multi-family residential property owners, etc.).

The Internet is an excellent medium for raising awareness and effective branding.

Why? Because 93% of adults in the United States are now online.

Here are a few of the many online marketing tools that your home services company can employ to get viewed online:

  • Website: Your website is your company’s digital face, and it makes an important first impression.
  • Search Engine Optimization (SEO): SEO allows you to be found by people looking for home services similar to the ones you provide.
  • Paid Search Ads: These ads increase the visibility of your business on search engine results pages and are targeted based on keywords, location, and other factors.
  • Social media ads get your business in front of prospective customers while they’re scrolling through their social media feeds. Audiences can be targeted based on user demographics, location, interests, and other factors.
  • Display Ads: You can place display ads on websites that your potential customers are likely to visit, such as news and industry-related sites.
  • Content marketing entails creating digital content that provides useful information to prospective customers, and plays an important part in customer retention. This includes content such as how-to videos and blog posts that answer frequently asked questions. A content marketing strategy can help you get your name out there and positions your company as an authority in your industry.

Do you want to develop an effective branding strategy that will increase your home services business’ exposure and lead to new job opportunities? Send us an email or call (828) 457-7461.

Content Marketing For Your Home Services Business

3 Essential Content Marketing Strategies For Your Home Services Business

If you’re trying to spread the word about your home services business and find new customers, you might want to consider implementing a content marketing strategy.

What is a Content Marketing Strategy?

Content marketing means creating media content that educates potential customers to become attracted to what your business offers. These can be anything like blog articles, press releases, social media content, marketing videos, infographics, ebooks, case studies, and whitepapers.

This is an easy, effective, and low-cost way to get your home services business in front of a large number of potential customers by using the right content and promotion strategy, all while demonstrating your industry expertise.

Improve Your Organic Search Engine Rankings

When people use search engines to find a product or service, the engine sifts through its catalog of indexed web pages to find the most relevant results for you.

Essentially, the search engine searches for content that relates directly to the specific keywords and phrases entered into the search bar, but it also looks for answers to questions related to your query.

As a result, only the most trustworthy and valued content will gain the top rankings of the organic (i.e. unpaid) search engine results.

What’s the bottom line?

The objective should be to create high-value content on a regular basis. High-value content should be content that serves to provide an answer to your potential customers’ most common questions and needs. It’s important to include the relevant keywords that your customers are searching for within your blog article.

Establish Your Company as an Industry Authority

For a content marketing strategy to work, it requires creating massive amounts of content and is an excellent way to demonstrate your expertise in your field. You become a teacher and guide when you generate and distribute great content – especially with instructional videos and how-to posts. This allows you to build trust with future customers while also being used as a tactic to keep your company in the minds of existing customers.

51% of smartphone users have purchased from a company or brand other than the one they intended because the information provided was useful.


Increase Leads and Revenue

If done correctly, marketing with content can generate revenue for your company at a high ROI. The trick is to develop content that is useful to customers at all stages of their purchasing journey, so you’re always there at the right time of need.

One in every three smartphone users has purchased from a company or brand other than the one intended because of information provided at the time they needed it.


Try to consider what your potential customers require at the start of their journey when they are just becoming aware of their problem. What kind of questions do they ask? What information are they looking for?

The same goes for each step of the customer journey. Determine the kinds of content they require in the middle of their journey when they’re looking for specific solutions? (such as products or services).

And finally, it’s important to determine what content they are expected at the end of the journey when they are ready to contact and hire a service provider.

Here are a couple of examples…


  1. Blog posts and articles that address specific issues
  2. Posts on social media (repurpose blog content)
  3. Infographics
  4. Reasons Why Videos (i.e. videos that talk about the problem you solve)
  5. Checklists & Calculators


  1. Blog posts and articles that focus on solutions
  2. Website landing pages about your specific services
  3. Downloadable educational resources, such as ebooks or user guides
  4. Customer testimonials and case studies


  1. Customer testimonials/case studies
  2. Emails
  3. Your website’s call-to-action (CTA)
  4. Form-based landing pages

If your content is relevant to your prospective customers and you deliver it at each stage of the buyer’s journey, more people will start to find your company online, get their questions answered, and decide to pick up the phone and call you. That means more money in your bank account. And more customer retention.

Are you ready to collaborate with a team of professionals who can help you develop a content marketing plan that will propel your home services business to new heights? Contact us today.

How Many Backlinks Does a Website Need

How Many Backlinks Does a Website Need?

While it’s hard to quantify the effect of a single backlink on a single page, we can look at the correlation between the backlinks and the ranking of a group of pages. Based on a study by Ahrefs there is a clear trend between the number of referring domains to a page and its organic search traffic (see graph below).

What is a referring domain?

A referring domain means a unique website linking to your page. “Unique” means a site that hasn’t previously linked to your page, as opposed to a site that has already linked to your page before.

Why are referring domains important?

The referring domains act as a “vote of confidence” from another website. When Google crawls a site it trusts and sees a link to your site, it considers this as a vote that your site is trustworthy/popular. The more unique votes Google encounters, the more confident it is that users will find value from your page, thus improving your ranking in SERPs.

There are several factors that influence how effective each referring domain is:

  1. How trusted is the referring domain?
  2. Is the page that links to your page relevant to your industry / topic of the linked page?
  3. Is the link “dofollow” or “nofollow”?  (Dofollow backlinks and nofollow backlinks are two ways of identifying a link and telling Google how to associate the website you are linking to your website. Dofollow links are a way to pass on authority to a website, while a nofollow link does not pass on link juice.)
  4. Is the anchor text relevant to your page?

What is guest posting?

Guest Posting is the vehicle by which we optimize the 4 criteria:

  1. The websites we choose to post on are filtered by a third party metric that measures the authority of the website
  2. Since we write the article ourselves, we control the content and can ensure the article is highly relevant to the page we link to
  3. A “nofollow” basically means here’s another resource, but we’re not giving it a vote of confidence, whereas “dofollow” means we are giving it a vote of confidence. We only post on sites that allow us to link to your page using a “dofollow” link.
  4. Anchor text is the actual text of the link. If you wanted to rank a page for the search term “leather boots” a link with anchor text, “premium leather boots” would be more effective than a link with anchor text, “click here”. Again, since we control the content, we can optimize this text to be highly relevant to your page.

Why are guest posts important?

Let’s take a look at it from Google’s perspective. When a website begins to gain more and more votes of confidence, the algorithm’s thought process goes a little like this:

“Wow, this is great content, let’s see how it compares to existing articles…Okay, it’s better than most but there are a few that are similar quality. Let me look at the other metrics to determine how to order these. Ah, I see that these other articles have upvotes from other websites and have been around for a while and I know that our users are finding what they need in these existing articles because they’re staying around long enough to read all of the content. I’ll put the new one below these for now and reconsider its position if things change.”

The links from guest posts help break this tie with your page winding up higher in the results. Even if the content on your page is much better than a competitor’s page, the page with the better links will often win the exchange. The “quality” of content is subjective by nature and difficult for a human to compare accurately. It’s even more difficult for an algorithm. This is evident if you’ve ever seen popular websites on the first few results of the SERP but not found what you’re looking for in the articles and had to click on results at the bottom of the SERP to find what you’re looking for. The big names won the top spots because they’re more trusted, rather than because their content surpassed the others.

Final Thoughts

A final note on why guest posts are important — when we research the keywords or search terms we want to target with blog articles, we look for the terms with the highest traffic that we have a good chance of ranking for. We can see how many referring domains the competitors have and what quality those referring domains are. Knowing we will have a few referring domains shortly after article creation allows us to target search terms with higher traffic. Without referring domains we may only be able to confidently target search terms with 50 – 100 searches per month as opposed to terms with 500 – 2000+ searches per month.

Instagram Updates 2022

New Instagram Updates for Businesses and Marketers in 2022

Instagram is constantly evolving and changing, so today we’re sharing all of the new Instagram updates 2022 that all businesses and Instagram marketing agencies should be aware of.

This includes a significant one that will carry more weight with the algorithm than anything we’ve seen in a long time. 

Instagram is now offering free credit to users who shop on their platform.

The first on our list of Instagram updates 2022 was a pleasant surprise for us was an Instagram popup offering us $5 or $10 to shop at our favorite Instagram shops. Another thing we’ve noticed is that Instagram is offering consumers a 20 percent discount and free shipping!

When we click the hamburger icon on the profile and then click Cart, our offers appear at the top. As a result, this is consistent with the significant push we’ve seen to transform Instagram from a photo and video sharing app to a shopping platform.

You can now use another Reel to respond to comments on your Reel.

Someone commented on one of our team’s Reels on her creator account, and Instagram prompted us with the following message:

“You can now respond to a comment with a Reel that contains the comment as a sticker.”

Your reply Reel will be visible in the comment thread as well as anywhere else you share Reels. We’ve seen this format on other social media platforms like TikTok, so Instagram is naturally following suit. If you get a lot of comments or questions about your reels, this presents a great way for you to engage your audience while also increasing your exposure.

Added text-to-speech and voice effects to Reels

The next item on our list of Instagram updates 2022 is about Reels once more. The text-to-speech feature, according to Instagram, “lives within our text tool in the Reels camera and allows an auto-generated voice to read your text aloud.” Text to speech allows you to add narration to your Reels without using your voice, allowing you to be more creative and add fun and humor.

You can see how the text-to-speech tool looks in this image. These tools simply give you a little more creative freedom as a small business owner to create trendy, attention-grabbing Reels.

Instagram is now allowing US creators to use Live badges.

“By enabling badges, you can get paid for the Live content you’re creating,” Instagram claims. Your viewers can buy badges in $0.99, $1.99, and $4.99 increments, and as supporters, they will receive a personalized thank you message as well as increased visibility in your Live. This is big news for creators because they now have the ability to monetize their content within the Instagram app.

This feature is now only available to creators in the United States who are 18 or older and have at least 10,000 followers. In addition, they must have a creator or business account. Finally, they must adhere to Instagram’s partner monetization policies as well as community guidelines.

You can check your Professional dashboard to see if you’re eligible. If you aren’t, you can apply for monetization on that page. This feature will not only help creators earn a little extra money, but will also encourage audience engagement.

The algorithm’s chronological order has been restored.

If you’re an early Instagram user, you’ll recall that the posts you saw on your feed were determined solely by the order in which they were posted. That was replaced a few years ago by an Instagram algorithm that allegedly serves you posts based on what it believes are your preferences.

However, after years of complaints from users who were dissatisfied with the algorithm- both on the consumer and business owner sides- Instagram CEO Adam Mosseri revealed that the company is working on a version of its feed that will display users’ posts in chronological order, in contrast to its current ranking algorithm, which sorts posts based on user interests. Apparently, this feature has been in the works “for months,” with Instagram aiming for a release in the first quarter of 2022.

Small businesses and influencers have been attempting to decipher the algorithm for several years by requesting as many likes, comments, saves, shares, and story engagements as possible. Despite all of their engagement, many of their followers were still not seeing their posts.

As a result, this one on our list of Instagram updates 2022 would be extremely beneficial to small business owners.

This is because a chronologically-based feed will increase your account’s chances of organic exposure and engagement. However, it is important to note that the chronological feed will be an option that users can choose to toggle on their home screen.

However, this leaves it up to the user to decide whether they want to keep the algorithm as is, view their feed as it has been for the last few years, or switch to a chronological view. According to one article, “the current feed uses AI to create what Instagram considers a more personalized feed, based on user activity.” Despite the company’s claims to the contrary, it has remained unpopular with a large number of users.

As a result, we may see a large number of people opt for the new chronological version. If you’re looking for Instagram marketing services to help you with your IG marketing, don’t hesitate to reach out.


7 Facebook Marketing Strategies for Small Businesses on a Modest budget

One of the most difficult challenges for small businesses may be achieving sustainable growth. Your company’s future must be able to generate leads and expand your customer base. Facebook marketing strategies can be used to your advantage. Concentrate your efforts on a few key areas, and you’ll be able to grow your brand while also attracting paying customers.

What Are the Differences Between Organic and Paid Social Media?

Both organic and paid social media tactics can help you achieve your objectives. The distinctions are in the amount of exposure your content receives and the speed with which results are obtained.

Paid social is a great way to get results quickly after placing an ad or paying to boost a Facebook post. When it comes to paid social, your exposure ends as soon as your budget runs out.

Organic methods require a little more time to implement, but the results can be more long-lasting.

Because online promotion can be costly, you must maximize the return on your investment. You can achieve excellent results by combining organic strategies with the best return on investment for paid methods. Check out these 7 Facebook marketing strategies and tips to help you grow your brand.

1. Optimize Your Profile Page

Most Facebook marketing agencies will tell you to start off with optimizing your profile page to provide your audience with as much information about your company as possible. Check that your contact information is complete, correct, and up to date.

When you reach 25 followers, don’t forget to choose a vanity URL. A vanity URL is a unique page address for your company’s website. Typically, it will be your company name or a phrase associated with your brand.

Your profile page should link to your website, and your website should link to your profile page. Create a banner for your cover image and use your logo as your Facebook profile picture.

2. Make a Content Plan.

Successful Facebook marketing strategies necessitate regular content posting. To ensure that you do this, create a content calendar that includes the following items:

  • industry and social events,
  • seasonal patterns,
  • popular subjects,
  • as well as interactive content

Additionally, keeping your communication linear will encourage people to return to your profile.

When planning your content, research keywords: find out what keywords are being searched for in your field and create content around those keywords. You can also use a tool like Google Trends to find out what topics are trending in your niche.

After you’ve created your keyword list, you can use Facebook Creator Studio to schedule your content ahead of time, saving you a significant amount of time by doing all of your social media and content planning for the month at once. 

3. Be Authentic. Be Consistent.

Though regular posting is necessary, you don’t want to get to the point where you’re simply uploading content for the sake of posting. If you want to maximize your return on investment, you should post with a specific goal in mind.

Try to relate to and understand your customers when creating content: how will your audience perceive your content? After all, you’re doing it for them. Be approachable, engaging, and informative.

Writing a useful post will not result in sales unless you can persuade your audience to take action. That is why you must include a strong, visible call to action – and don’t forget to include a phone number or page link.

4. Be Aware of Your Competitors.

Your small business isn’t the only one playing the Facebook marketing game. You’ll need to keep an eye on your competitors so you can compare your efforts to theirs. Try to take advantage of any additional research that you may have that your competitors do not.

When benchmarking, you should also consider what is working for your competitors: what types of posts generate the most interaction for them? What kind of return on investment do they get from their paid ads? What kind of money are the big players putting up?

5. Concentrate on Developing Your Community

Create a Facebook Group centered on the interests of your customers. The more tightly knit the community you build, the more people will trust your brand. Because not all small businesses can benefit from the creation of a Facebook Group, you must first consider whether your target audience requires this and then determine what conversation topics will pique their interest.

What will entice them to join your group? People appreciate having their own space. Consider how you can give back to your community while also supporting your clients. This will undoubtedly pay off, as you will soon notice an increase in brand loyalty and may even discover some brand ambassadors!

Participate in other community interest groups as well. By positioning your company as an authority in your industry, you will gain a loyal following, which will translate into sales and brand equity.

6. Make Use of Custom Retargeting Audiences.

Retargeting on Facebook is a type of digital advertising that targets users who interacted with your brand but did not convert. Here’s how to get started with custom audiences:

  • Navigate to your Facebook Ads Manager.
  • Audiences should be chosen.
  • Select Custom Audiences to create an audience.
  • Then, from the dropdown menu, select a target audience.
  • This will generate a pixel code, which you must then insert into your website.

With the Custom Audiences feature, you can use retargeting on your email and eCommerce lists. You’ll also be able to show ads to a custom audience that you’ve created using your email lists.

7. When Possible, Increase the Visibility of Your Posts (i.e. boost them)

When you share content on Facebook, it is not shown to your entire following. This is done to encourage businesses like yours to pay a small fee to boost their content. Though this may appear to be an unusual business model, it can be beneficial to your company. You can increase your following and generate leads by spending $5 to boost a well-crafted piece of content. Don’t forget to invite people to like your page and follow your brand when promoting a post. If done correctly, a small investment can go a long way.

Using Facebook to Get the Most Out of Your Marketing

With over 2.6 billion monthly active users, Facebook is a robust platform. With so many people spending time on Messenger, in groups, and simply scrolling through their feed, your company’s target audience may be on Facebook as well. If they are, use an effective marketing strategy to convert them into paying customers.

The best way to use Facebook marketing strategies for your small business is to combine organic and paid methods. Monitor your metrics to track engagement and compare your methods and results to the market’s top players.

With over 80% of businesses on Facebook, why leave the extra revenue on the table for someone else to take? Even on a shoestring budget, your small business website and a solid Facebook marketing strategy can generate leads and sales.

Even more importantly, you will have the opportunity to strengthen your relationship with your audience. This can only lead to increased business authority, as well as higher conversion rates.